The students of M.B.A. final year have designed and implemented another promotional program for S.B.S ,”S.B.S in Multiplexes“, the aim of the students is to capture the captive audience. They have shot and prepared a 33 second TVC for various multiplexers in Ludhiana. The TVC introduces the audience with USP of business school and testimonials. Interestingly no models were hired for TVC. The shooting was done in the campus and the school students acted in the act. The act is being screened in all the multiplexers in Cinepolis Mutliplex in MBD,PVR in Silver Arc Mall and Solitaire Cinemas. It has received a thumbs up from the audience who have greatly appreciated the layout of the act.