Building a good brand and creating brand equity is a challenging and arduous task for any firm. Creating space in the minds of consumers which are already occupied with stress of modern day life is a tricky job. S.B.S. a premiere business institute in Ludhiana is a favourite destination of the best amongst the best. The school trains the students not only in theory but it’s application also. This year the school gave the responsibility of designing and implementing promotional programs to its marketing students. The students design and implemented a transit advertising program (S.B.S. on Wheels). The school has hired four local buses out of a fleet of 15 buses which ply with in Ludhiana everyday. Students have designed a creative copy and impressive visuals which are displayed on these buses. These buses plyer between Jalandhar Bye Pass and Dhandran ,Jalandhar Bye Pass and Gill-Road, Bus -Stand and Kohara and Jalandhar Bye Pass and Field-Ganj.