Course Objective: Marketing is one of the foremost functions of Management in present day corporate world, its understanding results in developing best products in terms of goods and services that brings consumer satisfaction. This course will imbibe the basic understanding among the students to become successful marketers.
Course Outcomes (COs): After completion of the course, the students shall be able to:
CO1: Explain the basics of marketing, selling, marketing mix and its core concepts.
CO2: Describe the intricacies of the marketing environment and marketing information systems for effective marketing planning and strategies.
CO3: Develop necessary skills for effective market segmentation, targeting and positioning. CO4 – Illustrate various components of product mix, product life cycle and comprehend the new product development process.
CO5– Develop an understanding of promotion mix and strategies for successful promotion
Course Features
- Lectures 12
- Quizzes 2
- Duration 10 weeks
- Skill level All levels
- Students 3
- Assessments Yes
