COURSE– BUSINESS RESEARCH METHODS (BBA 401)
COURSE OBJECTIVES-: The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision making.
COURSE OUTCOMES (COs): After completion of the course, the students shall be able to:
CO1: Explain the objectives and process of conducting research and its application in business.
CO2: Analyse the different types of research design and experimental errors.
CO3: Understand various techniques of sampling and methods of data collection.
CO4: Examine different types of scales and appraise about data preparation and analysis.
CO5: Identify and prepare various types of reports.
Course Features
- Lectures 9
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 9
- Assessments Yes