Course Objectives
The main aim of this course is:
1. To make students understand concepts, philosophies, processes and techniques of managing
the marketing operations of a firm in turbulent business environment.
2. To provide better understanding of the complexities associated with marketing functions,
strategies and provides students with the opportunity to apply the key concepts to practical
business situations.
3. To understand the concept of Marketing, Marketing Information System and Marketing Mix
4. To learn about Consumer Behaviour and Buying behaviour
Course Outcomes
After the completion of this course students will be able to:
1. Understand the role of marketing as a fundamental organizational policy process
2. Analyze the interaction of marketing and environmental forces through an understanding of
marketing decisions and practices with social, technological, economic, and political forces
3. Apply the knowledge, concepts, tools necessary to understand challenges and issues of
marketing in a growing international and global context.
4. Interpret complex marketing issues and problems using relevant theories, concepts and
methods with regard to ethical conduct
Course Features
- Lectures 22
- Quizzes 8
- Duration 10 weeks
- Skill level All levels
- Students 3
- Assessments Yes
