26th March 2019. Ludhiana. Today Synetic Business School organized a guest lecture on Digital Media and Digital Solutions by Mr. Anubhav Gupta, RajanKapoor and JayantAhuja. They are experts in digital marketing working as consultant with many MSMEs in Punjab. They told that in this era of technology we can’t expect our business togrow without the help of digital marketing. Digital Marketing is fast becoming the lifeblood of all types of organisations whether they are in real or virtual world. Digital marketing through social media and ecommerce is an effective channel to reach and penetrate the masses. They also demonstrated how students can earn additional money through digital channels such as Instagram, facebook and blogging. Dr. Zafar Zahir, Managing Director of SBS, facilitated the guests and encouraged the students to keep abreast with the latest trends in digital media.