Course Objective: The objective of this course is to help students understanding various factors affecting consumer behavior and to understand the process of consumer buying. Based on the understanding of consumer behavior, the students are expected to design the strategy.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the management process.
CO6: Assess the process of opinion leadership and its relationship with firm’s promotional strategy
Course Features
- Lectures 26
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 1
- Assessments Yes
Students List
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