Digital Marketing

Course outcomes
1.Learn how to use new media such as mobile, search and social networking.

2.Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy.

3.Understand the major digital marketing channels – online advertising: Digital display, video, mobile, search engine, and social media.

4.Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan

Text Books:
1. Puneet Singh Bhatia, Fundamentals of Digital Marketing First Edition, Publication Pearson.
2. Vandana Ahuja, Digital Marketing 1st Edition, Publication Oxford
3. Shivani Karwal, “Digital Marketing Handbook: A Guide to search Engine Optimization, Pay Per Click Marketing, Email Marketing and Content Marketing”, CreateSpace Independent Publishing Platform, 1st edition.

Reference Books:
1. Ian Dodson, The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns, Publication Wiley India Pvt Ltd.
2. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Marketing 4.0: Moving from Traditional to Digital, Publication Wiley India Pvt Ltd.
3. Venakataramana Rolla, “Digital Marketing Practice guide for SMB: SEO, SEM and SMM”, CreateSpace Independent Publishing Platform, First edition.
4. Enge, E., Spencer, S., Stricchiola, J., & Fishkin, R. (2012). The art of SEO. ” O’Reilly Media, Inc.”.

E Books/ Online learning material:
1. www.sakshat.ac.in
2. https://swayam.gov.in
3. https://www.edx.org/course/online-marketing-strategies-curtinx- mkt5x
4. https://www.emarketinginstitute. org/free-courses/ eMarketing Institute