Course Overview
The objective of the course is to develop in the students an appreciation of the concept of digital marketing. The course exposes the students to a strategic approach to digital marketing and various techniques used in it. It focuses on the digital environment, online buying-behavior and the social media. It makes the students aware of marketing programs and strategies in the era of online relationship marketing. At the end of the course, the students should be able to 1) understand the skills to identify the appropriate Digital Marketing; (2) analyse the digital business-related problems, and (3) learn about digital marketing position, inter-linked business, and weaknesses of the digital marketing.
Course Features
- Lectures 29
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 2
- Assessments Yes
