Course Overview
The objective of the course is to develop in the students an appreciation of the concept of digital marketing. The course exposes the students to a strategic approach to digital marketing and various techniques used in it. It focuses on the digital environment, online buying-behavior and the social media. It makes the students aware of marketing programs and strategies in the era of online relationship marketing. At the end of the course, the students should be able to 1) understand the skills to identify the appropriate Digital Marketing; (2) analyse the digital business-related problems, and (3) learn about digital marketing position, inter-linked business, and weaknesses of the digital marketing.
Course Features
- Lectures 29
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 4
- Assessments Yes
Curriculum
- 2 Sections
- 29 Lessons
- 10 Weeks
- UNIT 19
- 2.1LESSON 1:The Fundamentals of Digital Marketing
- 2.2LESSON 2: : DIGITAL MARKETING NATURE AND SCOPE
- 2.3LESSON 3:• DIGITAL MARKETING STRATEGY
- 2.4LESSON 4:E-Marketing
- 2.5lesson 5. E MARKETING MIX STRATEGY
- 2.6lesson 6.Digital marketing vs. traditional marketing
- 2.7lesson 7: COMPONENTS OF THE DIGITAL MARKET ENVIRONMENT
- 2.8LESSON 8: Community Marketing
- 2.9LESSON 9:Social Networking
- UNIT 220
- 3.1LESSON 1;STRATEGIC GOAL SETTING
- 3.2LESSON 2: STRATEGY FORMULATION AND IMPLEMENTATION
- 3.3LESSON 3:Digital Marketing Strategy
- 3.4LESSON 4 :STRATEGY FORMULATION
- 3.5LESSON 5:INTERNET MARKING VS ADVERTISING
- 3.6LESSON 6: Email Marketing & Direct Mail
- 3.7LESSON 7: Relationship Marketing Using the Internet
- 3.8LESSON 8: ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM)
- 3.9LESSON 10: DELIVERING ONLINE EXPERIENCE
- 3.10LESSON 9: RESEARCHING REQUIREMENTS
- 3.11LESSON 10 : USER EXPERIENCE (UX) DESIGN
- 3.12LESSON 11:SERVICE QUALITY
- 3.13LESSON 12:INTERACTIVE MARKETING
- 3.14LESSON 13:Online and Offline Marketing
- 3.15LESSON 14: VIRAL MARKETING
- 3.16LESSON 15:ELECTRONIC PAYMENT SYSTEM
- 3.17LESSON 16 DIGITAL MARKETING
- 3.18LESSON 17:Mobile marketing
- 3.19LESSON 18 : E-Commerce
- 3.20LESSON 19 :DELIVERING ONLINE EXPERIENCE


