MARKETING MANAGEMENT
Course Objective:
The course aims at making students understand concepts, philosophies, processes and techniques of managing the marketing operations of a firm in turbulent business environment. This course will provide better understanding of the complexities associated with marketing functions, strategies and provides students with the opportunity to apply the key concepts to practical business situations.
It includes the topics:
- INTRODUCTION TO MARKETING MANAGEMENT
- MARKETING ENVIRONMENT
- ENVIRONMENTAL SCANNING
- MARKETING INFORMATION SYSTEM
- MARKETING RESEARCH
- STRATEGIC PLANNING IN MARKETING MANGEMENT
- UNDERSTANDING CONSUMER AND INDUSTRIAL MARKET
Suggested Readings:
- Kotler & Keller. Marketing Management (15th Ed.) Pearsons Education
Ramaswamy & Namakumari. - Marketing Management (5th Ed.) McMillian.
- Etzel, Walker, Stanton, and Pandit, Marketing Management (14th Ed.) Tata
McGraw Hill - Biplab S. Bose, Marketing Management (3rd Ed.) Himalaya Publications
- Rajan Saxena,, Marketing Management (4th Ed.) Tata McGraw Hill.
Course Features
- Lectures 15
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 4
- Assessments Yes
