Campaign by Catch the Rain

Catch the Rain is an initiative of the NWM under the Jal Shakti Abhiyan. It was launched by Shri Narendra Modi, Hon’ble Prime Minister on the occasion of World Water Day, March 22, 2021, with the objective of nudging states and stakeholders to create appropriate rainwater harvesting structures before monsoon with the active participation of people. The initiative aims to enumerate all water bodies in a district and remove encroachments throughout the country.

Unnat Bharat Abhiyan collaborated with the NWM and VIBHA on June 5, 2021, to support ‘Catch the Rain’ mission activities around four focus areas:

1. Awareness of on-field implementation of water conservation projects
2. Groundwater recharging projects
3. Projects for maximizing surface water usage
4. Promotion of sustainable agricultural activities

As a first step toward spreading awareness among the masses, we are launching a campaign “Selfie to Save.” 

About the campaign: The campaign is about clicking selfies with water bodies or locally existing structures for conserving water. These will be uploaded on social media with a view to create awareness and draw the attention of concerned stakeholders toward the water body/ conservation structure.

Tip: Your facial expression could represent the health of the water body/ water conservation structure – a happy face if the condition is good or a dull face if the condition is terrible or bad. Don’t they say, a picture is worth a thousand words!

Steps to execute the campaign:

1. Go to Play Store on your mobile, and download the GeoTagging App
2. Open the GeoTagging app and click your selfie with location on, so as to get the latitude and longitude of the water body or water conservation structure
3. You may want to have a smile or a sad face according to the health of the water body or water conservation structure
4. Please upload the picture along with data in the google form: https://tinyurl.com/selfietosave
5. Also, upload your selfie on your social media handles like Twitter, Facebook, and Instagram with Hashtags and tag us#selfietosave, #unnatbharatabhiyan, #nationalwatermission, #vibha, #catchtherain, and #ministryofjalshakti

Reward: The best selfies will be publicized from various social media handles reaching thousands and millions of people across the country

Participants: All residents of India are eligible to participate in this campaign

Last date of sending entries: July 30, 2022

Action points and information for RCIs:

1. Make an email for your institution on Gmail for all the communication to PIs about Catch The Rain initiative, because there are going to be multiple programs in this area. eg. catchtherain.ubaiitr@gmail.com (one-time)
2. Use the same Google form to be filled by the participants is available at the link:https://tinyurl.com/selfietosave
3. The poster is attached to this email
4. Please Join the Catch The Rain WhatsApp discussion Group where all the stakeholders will be available for ease of discussion and expedited resolution of queries.                                                                              Link to join: https://chat.whatsapp.com/Lik7bJNVLda0QDu5RQYZNJ