I.K. Gujral Punjab Technical University
BBA 6th Semester 2018 Onwards
Strategy Management
Subject Code : BBA 601-18
Course Objective: The objective is to develop an understanding of corporate strategy formulation, implementation and its evaluation. The aim is to develop an understanding of how organizational strategies are formulated and implemented in a changing global environment.
CO1 Gain familiarity with the basics of strategy planning
CO2 Understand the complete process of strategic management- planning, implementation and control
CO3 Comprehend various models of strategic choice
CO4 Identify and understand different types of strategy and its applicability in corporate world
UNIT I
Strategy: concept, role and basic framework; Strategic planning, process of strategy and decision making, business and corporate strategies, development of strategic ideas,
Overview of Strategic Management, Traditional approaches of Strategy, Levels of Strategy, Scope and importance of Strategic management, Framework of Strategic Analysis
UNIT II
Business Environment: External analysis, Competitive dynamics, Dynamic Competition: Hyper competition, and Competitor Analysis Resource based view, Competitive advantages, Segmentation and Strategic Groups, PEST analysis, Porter Analysis, Life stage analysis,
Environmental Scanning, Environmental Threat and Opportunity Profile
UNIT III
Diversification strategy: meaning, objective, competitive advantage; Cost and differentiation strategy, Innovation, Balanced Scorecard,
Strategic Choice: Concept, Process of Strategic Choice, BCG Matrix, GE Nine Cell Matrix, Hofer’s Product-Market Evolution Matrix, Directional Policy Matrix
UNIT IV
Strategic Implementation: The process of strategy implementation, resource allocation – Strategy and structure –Supportive culture – Implementing strategies in functional areas
Strategic evaluation and control: Evaluation of strategy and strategic control, evaluation process, strategic control process, types of external controls, Managing Strategic Change, Strategic Leadership and Specialist issues in strategic management
Suggested Readings:
- Kazmi, Azhar: Business Policy, Tata McGraw Hill
- Jouch & Gluick: Strategic Management & Business Policy, Tata Mcgraw Hill
- Wheelen & Hunger: Strategic management & Business Policy, Pearson Education
- Pearce & Robinson: Strategic Management AITBS
- Hill & Manikutty, Strategic Management, Cengage Learning
- Pitts, Robert A and Lei, David. “Strategic Management Building and Sustaining Competitive Advantage”, Thomson, India
- David, R Fred, “Strategic Management- Concepts and Cases”, Pearson Education, India
INDEX | |
SR. NO. | TOPICS |
UNIT-I | |
1 | Strategy-Meaning, Features, Types and Levels. |
2 | Strategic Decision-Making- Meaning, Process, Issues & Dimensions. |
3 | Strategy Management- Meaning, Objectives, Needs, Steps, Framework, Nature, Importance, Levels, Functions, Tasks, Techniques, Role, Advantages & Limitations. |
4 | Strategic Intent- Meaning, Hierarchy of Strategic Intent. |
5 | Important Questions |
UNIT-II | |
6 | Business Environment- Introduction, Meaning, Nature, Objectives, Types & Significance. |
7 | External Environment- Meaning, Components and Factors. |
8 | Competitive Dynamics- Hyper Competition- Introduction, Meaning, Characteristics, Causes and Market Implication. |
9 | Competitor Analysis- Meaning & Steps. Resource Based View- Meaning, Importance, Model, Critical Assumptions and Framework. |
10 | Competitive Advantages-Meaning, Constructing a Competitive Advantages, Types, Importance and Limitation. |
11 | Segmentation- Meaning, Characteristics, Types, Criteria, Evaluation & Selection, Benefits and Limitation. |
12 | Strategic Group- Meaning, Uses, Steps, Methodology, Advantages and Disadvantages. |
13 | PEST Analysis, Porter Analysis and Life Stage Analysis |
14 | Environmental Scanning-Meaning, Need, Process, Types, Approaches, Source, Techniques. SWOT Analysis-Meaning, Framework, Advantages & Limitations. |
15 | Important Questions. |
UNIT-III | |
16 | Diversification Strategy- Meaning, Objectives, Types, Forms, Factors, Context. |
17 | Competitive Advantages-Meaning, Constructing a Competitive Advantages, Types, Importance and Limitation. |
18 | Innovation- Meaning, Objectives, Principles, Metrics, Advantages & Disadvantages. |
19 | Balanced Scorecard- Introduction, Meaning, Characteristics, Perspective, Implementation, Advantages and Limitations. |
20 | Strategic Choice- Meaning, Process, Factors, Approach and Keys. |
21 | BCG Matrix, GE Nine Cell Matrix, Hofer’s Product Market Evolution Matrix and Directional Policy Matrix. |
22 | Important Questions. |
UNIT-IV | |
23 | Strategic Implementation- Meaning, Process, Prerequisites, Aspects, Factors, Techniques, Resource allocation-Supportive culture, Functional area of strategic Implementation, Difference between Strategic Formulation and Strategic Implementations. |
24 | Strategic Evaluation and Control- Meaning, Types, Process, Managing Strategic Change and Strategic Leadership & Specialist issues in Strategic Management. |
25 | Important Questions. |
=> Reference/Source:
- Strategic Management & Business Policy, Jouch & Gluick, Tata Mcgraw Hill.
- Corporate Strategy, C.N Sontakki, Neti Gupta & Anuj Gupta, Kalyani Publisher.
- Strategic Management & Business Policy, C.N Sontakki, Kalyani Publisher.
- 4. https://www.wikipedia.com
- https://www.slideshare.net
- https://www.bbamantra.com
- https://businessjargons.com/internal-environment.html
- https://www.cliffsnotes.com/study-guides
- https://www.brainkart.com/
- https://www.toolshero.com/
- https://www.yourarticlelibrary.com/
Course Features
- Lectures 25
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 7
- Assessments Yes